Behavior Change for the Environment Starts Here.

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About this course: This course will provide tools and resources for Assess, one of the eight steps of the Behavior Centered Design (BCD) approach. Assess enables program designers and implementers to measure and report the effectiveness and impact of their behavior change solution.     What you'll learn:  The definition, purpose, and key components of the Assess step How to use behaviorally-informed theories of change for enhanced monitoring and evaluation of behavior change solutions How to develop indicators for assessing behavior change How to plan for monitoring and evaluation of a behavior change solution  Best practices for conducting monitoring and evaluation Tools and templates for conducting the Assess step   What this course is not:  This course is not a guide for monitoring and evaluating an entire environmental or conservation program.  It focuses instead on the behavior change components of an environmental program and how to monitor and evaluate them.     Who will benefit: This course provides a broad understanding of assessing behavior change solutions to help:  Program managers, Project Managers, and Project Implementers manage and oversee monitoring and evaluation processes, make informed management decisions, aid problem-solving, and communicate with different stakeholders; Program/Project Designers incorporate behaviorally informed assessment in project design; and Funders make informed decisions regarding behavior change project proposals.   Prerequisite to this course: Before taking this course, you must complete one of our courses on the Behavior-Centered Design (BCD) process. To do so, please select from one of these options:  Introduction to BCD for the Environment (free self-paced online course) BCD for the Environment  (live virtual sessions) BCD for the Environment  (in-person sessions) Read more

¿Interesad@ en cambio de comportamiento para el medio ambiente pero no sabe dónde empezar?  Este curso autoguiado le acompañará en una trayectoria de Diseño Centrado en el comportamiento a través de una serie de 10 módulos con ejercicios y hojas de trabajos prácticos. A su propio ritmo, explorará los 8 pasos del diseño centrado en el comportamiento, incluyendo enmarcar un desafío ambiental, entender con empatía a su audiencia meta, conectar los datos de investigación cualitativa y cuantitativa a los principios del comportamiento, idear y crear un prototipo de una solución, y medir el éxito de su intervención.  Entenderá los principios básicos de las palancas de cambio de comportamiento con lo cual diseñar su solución, tales como llamados emocionales, influencias sociales, y arquitectura de las decisiones, así como principios de diversidad, equidad e inclusión a tener en cuenta en cada paso de DCC. Durante este curso, habrá breves cuestionarios de conocimientos después de cada módulo para comprobar su comprensión; éstos no afectan a su puntuación final. Para aprobar este curso, deberá obtener un 80% o más en la evaluación final. Una vez superado el curso, recibirá un certificado de aprovechamiento. Cualquier pregunta sobre el costo del curso, no dude en contactarnos por correo a behavior@rare.org.  Read more

Interested to discuss you current behavior change work with a member or our team? Join a monthly BE.Lab hour with members of our Center for Behavior & the Environment team. There are two timezone options: 9:00AM Eastern Time (UTC-5)/3:00PM Central Europe Time (UTC+1) 9:00AM China Standard Time (UTC+8) Registering for BE.Lab hours gives you access to all monthly sessions. Read more

Interested in environmental behavior change but not sure where to start? This self-paced course will walk you through a Behavior-Centered Design journey in a series of ten modules and prompt you to complete short exercises along the way. On your own time you’ll explore the eight steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of your behavioral intervention. You will gain a basic understanding of the levers of behavior change with which we design environmental solutions, such as emotional appeals, social influences, and choice architecture as well as principles of diversity, equity, and inclusion to consider for each step.  Read more

学员可自行调整课程学习进度,根据自己的时间学习课程. 关于课程 你对环境领域的行为改变感兴趣,但又不知从何下手?本课程可以自己掌握进度,通过十个模块循序渐进地引导您学习聚焦行为的设计思维,还有配套练习题. 您可根据自己的时间学习聚焦行为的设计思维的八个步骤,包括框架、共情、布局、创意、原型、测试、实施和评估. 您将基本了解我们在设计环境解决方案时使用的行为改变杠杆,例如情感驱动、社会影响和选择架构,以及多样性, 公平和包容原则. 课程还可参与每月一次线上交流,与BE.Lab 团队的成员直接提问. 课程时长预计为4小时,实际完成时间因人而异. Read more

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