November 2023 Behavior-Centered Design for the Environment Training

17 modules


Course Length
12 hours

Katie Williamson



Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of your behavioral intervention. You will gain a basic understanding of the levers of behavior change with which we design environmental solutions, such as emotional appeals, social influences, and choice architecture. We then begin to apply the tools of behavior-centered design to a specific case study as a team. This is a highly interactive workshop geared toward building expertise in behavioral science concepts and principles and spending meaningful time practicing and applying the insights to your own work. You will leave with an understanding of the behavior-centered design approach and ideas for applying it to your own work. You can learn more about Behavior-Centered Design at

Important note on our virtual offering:

To make the best use of the virtual format and of our time together, this training includes pre-work assignments as well as short assignments after each session to provide an opportunity to apply the material we cover in real-time. In order to get the most out of your experience, we recommend that you reserve the 3 days of the workshop as if you were attending in person. The six sessions will be sequential, so all of them are required. The total estimated time for completion is 12 hours including e-learning modules (3 hours) and instructor-led live sessions (9 hours). We will also offer 1:1 coaching sessions after the training for you to get feedback from our team about your behavior change challenge. 

Sessions will take place from November 28-30. There will occur twice daily at 10:00am and 2:00pm UTC-4 (New York)/4:00pm and 8:00pm UTC+2 (Berlin) for Americas/Europe/Africa timezones and 9:00am and 1:00pm UTC+8 (Beijing) for Asia/Pacific timezones. Please select your sessions once you register.

Course Rates and Coupon Codes

For our signature Behavior Centered Design for the Environment training, we offer all participants the freedom to opt into a course fee tier they feel is appropriate based on their personal and professional capacity. To make this program as accessible as possible for practitioners who lack the means to attend, we offer three tiers of course fees:

Course Fee $525

Discounted $200

Fee Waiver $0

The discounted fee and fee waiver tiers are aimed to ease the costs for those from small non-profit organizations, those from the Global South, and those who have limited access to professional development funds. Requests for fee waivers are determined on an individual basis. We take into account financial need, the potential for impact, and access to opportunity, as well as overall cohort diversity.

You should apply to the course fee tier you can afford without burdening yourself or your organization. In order to keep our training offerings sustainable, we are able to offer more invitations to applicants who apply under the full tuition tier. If you have any questions about which tier to apply to please write to 

Type Rate Coupon Code
Regular Rate  $525.00  N/A
Discounted Rate  $200   NOVEMBER-2023
Fee Waiver  $0   Submit request

Please use the coupon codes during checkout. To pay with a debit or credit card, please select the Credit Card (Stripe) or PayPal options on the first check-out window. To use the PayPal option you do not need to have a PayPal account, select "Pay with debit or credit card" instead of logging into PayPal on the payment window and then "Check-out as Guest" at the bottom. 


After completing the Behavior-Centered Design for the Environment training, participants
will be able to:

  • Know how to identify target behaviors and audiences of an environmental challenge
  • Explain key concepts of behavior-centered design and describe the six behavioral
    levers and underlying principles
  • Apply behavioral insights and principles to inform designing and testing solutions to
    current and future conservation problems
  • Use research data to create a prototype of a solution that can engage different
  • Contact a community of other like-minded practitioners interested in behavior change programs
  • Know next steps for testing, launching, and assessing a behavioral solution
  • Explain how diversity, equity, and inclusion are important for each step of the behavior-centered design approach 


By completing/passing this course, you will attain the certificate Behavior-Centered Design for the Environment Certificate

Introduction to the Training - November 2023
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Framing the Challenge
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Nov 2023 Live Session 1
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Empathizing with Core Actors
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Nov 2023 Live Session 2
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Mapping Behavioral Insights
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Ideating Solutions
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Nov 2023 Live Session 3
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Social Marketing & Messaging to Support Behavior Change
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Prototyping Solutions
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Testing Solutions
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Nov 2023 Live Session 4
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Preparing to Launch
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Preparing for Assess
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Nov 2023 Live Session 5
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Nov 2023 Live Session 6
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November 2023 training recordings and resources
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