Description
Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of your behavioral intervention. You will gain a basic understanding of the levers of behavior change with which we design environmental solutions, such as emotional appeals, social influences, and choice architecture. We then begin to apply the tools of behavior-centered design to a specific case study as a team. This is a highly interactive workshop geared toward building expertise in behavioral science concepts and principles and spending meaningful time practicing and applying the insights to your own work. You will leave with an understanding of the behavior-centered design approach and ideas for applying it to your own work. You can learn more about Behavior-Centered Design at behavior.rare.org.
Important note on our virtual offering:
To make the best use of the virtual format and of our time together, this training includes pre-work assignments as well as short assignments after each session to provide an opportunity to apply the material we cover in real-time. In order to get the most out of your experience, we recommend that you reserve the 3 days of the workshop as if you were attending in person. The six sessions will be sequential, so all of them are required. The total estimated time for completion is 12 hours including e-learning modules (3 hours) and instructor-led live sessions (9 hours). We will also offer 1:1 coaching sessions after the training for you to get feedback from our team about your behavior change challenge.
Sessions will occur from April 8-10 twice daily at 10:00am and 2:00pm UTC-4 (New York)/4:00pm and 8:00pm UTC+2 (Berlin) for Americas/Europe/Africa timezones and 9:00am and 1:00pm UTC+8 (Beijing) for Asia/Pacific timezones. Please select your sessions once you register.
Course Rates and Coupon Codes
For our signature Behavior Centered Design for the Environment training, we offer all participants the freedom to opt into a course fee tier they feel is appropriate based on their personal and professional capacity. To make this program as accessible as possible for practitioners who lack the means to attend, we offer three tiers of course fees:
Course Fee $525
Discounted $200
Fee Waiver $0
The discounted fee and fee waiver tiers are aimed to ease the costs for those from small non-profit organizations, those from the Global South, and those who have limited access to professional development funds. Requests for fee waivers are determined on an individual basis. We take into account financial need, the potential for impact, and access to opportunity, as well as overall cohort diversity.
You should apply to the course fee tier you can afford without burdening yourself or your organization. In order to keep our training offerings sustainable, we are able to offer more invitations to applicants who apply under the full tuition tier. If you have any questions about which tier to apply to please write to behavior@rare.org.
Type | Rate | Coupon Code |
---|---|---|
Regular Rate | $525.00 | N/A |
Discounted Rate | $200 | BCD-APR25 |
Fee Waiver | $0 | Submit request |
Please use the coupon codes during checkout. To pay with a debit or credit card, please select the Credit Card (Stripe) or PayPal options on the first check-out window. To use the PayPal option you do not need to have a PayPal account, select "Pay with debit or credit card" instead of logging into PayPal on the payment window and then "Check-out as Guest" at the bottom.
Objectives
After completing the Behavior-Centered Design for the Environment training, participants
will be able to:
- Know how to identify target behaviors and audiences of an environmental challenge
- Explain key concepts of behavior-centered design and describe the six behavioral
levers and underlying principles - Apply behavioral insights and principles to inform designing and testing solutions to
current and future conservation problems - Use research data to create a prototype of a solution that can engage different
communities - Contact a community of other like-minded practitioners interested in behavior change programs
- Know next steps for testing, launching, and assessing a behavioral solution
- Explain how diversity, equity, and inclusion are important for each step of the behavior-centered design approach
Certificate
By completing/passing this course, you will attain the certificate Behavior-Centered Design for the Environment Certificate
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